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"GREAT INGREDIENTS FROM JAPAN" conveys the charm of Japanese food and Japanese food culture (Washoku) to everyone around the world. The tradition of Washoku is heavily influenced by the geographical and climatic environments of the island country, Japan. Since 2013, Washoku has been recognized as a UNESCO Intangible Cultural Heritage, catapulting its popularity to the rest of the world. While Washoku is fundamentally based on respecting nature, it has evolved in light of consumer tastes that change with time and the environment.